Rebranding project for Hawi, we refreshed the visual identity and packaging to reflect warmth and a sense of belonging, while preserving the brand’s authentic values in a modern and renewed way.
Welcome to the Hawi Brand Guidelines. This document serves as the foundational blueprint for all visual, design, and communication elements associated with the brand. It is a comprehensive resource that will help ensure consistency across all platforms, from physical spaces to digital presence, while remaining true to the essence and vision behind Hawi.
What is Hawi?
The name Hawi is inspired by Batin al-Hawi—a term that evokes depth, richness, and connection to the land. In Arabic, "Hawi" can be interpreted as a place of warmth, a refuge, or a hub of community. This concept is central to our brand's identity, reflecting a space where stories are shared, traditions are celebrated, and exceptional coffee is enjoyed.
This guidelines book will help you understand how to properly use our brand assets, ensuring that the story of Hawi is told with clarity, integrity, and consistency. Every design choice has been carefully considered to reflect the deep cultural heritage and inviting spirit that define our brand.
What is Hawi?
The name Hawi is inspired by Batin al-Hawi—a term that evokes depth, richness, and connection to the land. In Arabic, "Hawi" can be interpreted as a place of warmth, a refuge, or a hub of community. This concept is central to our brand's identity, reflecting a space where stories are shared, traditions are celebrated, and exceptional coffee is enjoyed.
This guidelines book will help you understand how to properly use our brand assets, ensuring that the story of Hawi is told with clarity, integrity, and consistency. Every design choice has been carefully considered to reflect the deep cultural heritage and inviting spirit that define our brand.
In this rebranding project, we reimagined Hawi by weaving a refined narrative around its name, which embodies warmth, belonging, and cultural depth. Our creative direction focused on enhancing the brand’s core identity, elevating its packaging, and translating its values into a cohesive visual experience. Through a thoughtful approach, we added our distinctive touch to highlight the essence of Hawi in a modern yet authentic way.
